Why a 1% Price Rise Beats 1% More Sales
Discounting to win work feels like growth. At a 40% gross margin it usually isn't. Here's the maths, and five ways to raise prices without losing good customers.
30 Oct 20265 min read
Your Fractional Finance Director
Expert financial leadership for ambitious businesses in London and the South East — without the full-time cost. We help owners of businesses with annual turnover of up to £10m get more money, more time, and less stress.
Does This Sound Like You?
If any of these ring true, a fractional Finance Director could be exactly what your business needs.
1
You're spending too much time on the finances and not enough time growing your business?
2
You don't really know if you're making money — or where it's going?
3
You feel stressed about cash flow, tax bills, or year-end surprises?
4
You want to grow but don't have a clear financial plan to get there?
How We Help Your Business
Four pillars of financial transformation for your business.
More Money
We'll help you understand your numbers, identify profit leaks, and build pricing and revenue strategies that actually work. You'll know exactly where your money is going — and how to make more of it.
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More Time
Stop drowning in spreadsheets and financial admin. We take the heavy lifting off your plate so you can focus on what you do best — running and growing your business.
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Less Stress
No more sleepless nights worrying about cash flow, HMRC, or whether you can afford to hire. With a clear financial picture and expert guidance, you'll feel confident and in control.
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A Clear End in Sight
Whether you want to scale, sell, or simply build a business that runs without you — we'll create a financial roadmap to get you there. Every decision backed by data, not guesswork.
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How We Work With Your Business
A proven roadmap from crisis to clarity — typically within 90 days.
Month 1
Tackle the Urgent
We start by resolving the immediate problems that brought you to us — whether that's a cash crisis, a tax deadline, or unclear financials holding back a decision.
Month 1
Take Control of Cash Flow
We put robust cash flow management in place from day one, including rolling 13-week and 12-month cash flow forecasts so you always know where you stand.
Month 1–2
Define Your Vision & Plan
Through a structured 3-part process, we get to know your business and build a written business plan with:
- A clear vision and measurable targets for the business
- 90-day and 9-month action plans to achieve them
- KPIs cascaded through the business so every manager knows what they're aiming for
Month 2
Build Your Financial Model
We capture everything in a dynamic financial model to produce your budget and forecasts — giving you a single source of truth for every financial decision.
Month 2–3
Monthly Reviews & Targeted Growth
From here, we meet every month to measure progress against your targets using a structured agenda and a bespoke Board pack tailored to your business. We then schedule targeted sessions to:
- Identify ways to increase revenue and improve margins
- Reduce overheads and streamline your business model
- Deliver prioritised action plans you can execute immediately
We Can Also Help You
- Analyse the biggest risks your business faces and build a risk dashboard to monitor them
- Develop performance dashboards for greater insight into your business
- Guide you on the latest technology and tools for Finance & Operations efficiency
- Help you develop your team and strengthen your internal controls
Every business is unique — but there are proven improvements we can apply no matter what you do.
Latest Insights
Practical advice for business owners who want to take control of their finances.
The Seven Levers That Decide Whether Growth Pays
Whichever way you grow, profit and cash are moved by just seven levers. Here's what a 1% or one-day improvement in each is worth, and why it adds up faster than you'd think.
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How Much Cash Will Your Growth Eat? Three Sums to Find Your Speed Limit
Profitable businesses run out of cash when they grow faster than their profits can fund. Three quick sums tell you how fast you can grow from your own cash.
30 Oct 20265 min read
Ready to Take Control?
Let's have a conversation about where your business is now and where you want it to be. No obligation, no hard sell — just honest advice.
Book Your Free Call